Pearls And Coffins finns med på Avatariums senaste album The Girl With The Raven Mask, som släpptes förra året via Nuclear Blast.
Johan Bååth, regissör till videon kommenterar: ”When I first heard Pearls And Coffins, the vulnerable beauty and violent darkness of the song really struck me. Machine guns and soulless fashion,’ I pictured a cold war-like dystopian concrete dream world from another time in the past. When everything is lost, you let your deepest inner emotional feelings out, no matter how dark they appear.
”The fascination for and showing violence is always tricky and it will and should always affect you and make you think twice. I feel that the video and the lyrics are about our deeper, darker corners inside our human mind and in our hearts of momentary darkness, where violence might set seed and may grow. Showing the shoot-out was meant as a personal metaphor for just that and of course not to encourage violence in any way, shape or form.
”Before making this video, I was in close contact with my friend and filmmaker Jonas Åkerlund and his wife and stylist Bea Åkerlund and we agreed to make Jennie-Ann really stand out as a flawless Post War-Lipstick killer and a Femme Fatale. Bea recommended an upcoming Swedish fashion stylist, Christopher Insulander, who is really cool and innovative in a way that would make a huge difference in the appearance of especially Jennie’s look and outfit. I truly think his work and creation is a piece of art that really makes the video look amazing and really stand out as something different for time to come…”
